FLAGSHIP CAMPAIGNS

As part of Coca-Cola’s global sustainability efforts, the brand set out to make a bold statement in Pakistan: build the country’s first plastic road using recycled plastic waste. The goal was not just to lay asphalt, but to spark a national conversation about the circular economy, plastic reuse, and corporate responsibility. Coca-Cola needed a creative partner to bring this initiative to life in a way that was both visually compelling and purpose-driven.

Our Creative approach

As part of Coca-Cola’s global sustainability efforts, the brand set out to make a bold statement in Pakistan: build the country’s first plastic road using recycled plastic waste. The goal was not just to lay asphalt, but to spark a national conversation about the circular economy, plastic reuse, and corporate responsibility. Coca-Cola needed a creative partner to bring this initiative to life in a way that was both visually compelling and purpose-driven.

The inauguration event at Ataturk Avenue was transformed into a living example of sustainable creativity. We designed and produced upcycled Sprite bottle planters, educational road signs featuring plastic pollution facts, and large-scale infographics on carbon footprints. Branded installations, engaging visuals, and community-driven interactive elements invited guests to participate and spread the message organically. Every detail was curated to reinforce Coca-Cola’s commitment to innovation and environmental impact.

More importantly, the initiative positioned Coca-Cola as a leader in sustainable innovation within Pakistan. What began as a road project became a powerful movement, and we were proud to help shape the story from the ground up.

#cleangreenpakistan trending at

on twitter

#cleangreenpakistan

9.8 million

number 1

digital impressions

COCA COLA

Pakistan's First Plastic Road

The TEACH campaign (Teach and Educate Adolescent Girls with Community Help), led by the International Rescue Committee, set out to tackle one of Pakistan’s most pressing challenges: improving access to education for adolescent girls in Balochistan. Our team partnered with IRC to shape a dynamic social media campaign that combined powerful storytelling, regional outreach, and creative content to drive awareness, engagement, and community support. Spanning radio dramas, animations, influencer collaborations, and nationwide broadcasts, the campaign became a multimedia force for advocacy and change.

Our Creative approach

To connect with audiences in Baluchistan and beyond, we knew the TEACH campaign needed to be more than just informative. It had to feel human, relatable, and emotionally powerful. We built the creative direction around storytelling that was grounded in real experiences and designed to reflect the lives, voices, and hopes of girls and their communities.

Every element from radio dramas to animated films were crafted with intention. We created original characters, wrote compelling scripts, and designed visuals inspired by local culture to ensure that each piece felt genuine. The goal was not simply to raise awareness but to start conversations that mattered. By partnering with regional influencers and distributing content through platforms such as PTV Bolan, YouTube, and Patari, we ensured that the message reached the right audiences with impact and clarity.

We led the creative execution for the TEACH campaign across radio, animation, and digital media. We produced 12 radio drama episodes, 40 short radio stories, and 10 talk show interviews, each crafted to spark conversation around girls' education. Our team also developed 10 animated films, handled scripting, voiceovers, illustration, and managed content production for all social media platforms. Content was distributed through Facebook, Instagram, Twitter, YouTube, PTV Bolan, and Patari, supported by influencer outreach and a closing blog to sustain engagement.

impressions

800,000

17.4 million

engagement

The Work Behind The Impact

2.4 million

reach in Baluchistan

IRC TEACH

We joined hands with IRC for a campaign that gave birth to 'Tippy Taps', focusing on water conservation. In addition to curating captivating infographics for their social media, we conceptualized and sketched a mascot. We strategically planned and ﬂawlessly executed the installation of wooden handwashing facilities in various villages.

Tippy

After collective ideation and conceptualization of our team, we designed a mascot “Tippy” for the campaign.

IRC

Tippy Taps

PAKSAT MM1

Satellite Launch Campaign

The campaign didn’t just inform - it inspired. It turned a technical milestone into a national story of progress.

Execution Across Every TouchPoint

The Challenge

When Pakistan prepared to launch PAKSAT MM1, the country’s first multi-mission satellite, it wasn’t just about engineering a technological breakthrough. It was about crafting a national narrative of innovation, ambition, and pride.

Our team was tasked with turning this highly technical mission into a landmark cultural moment - one that resonated equally with government leaders, scientists, media, students, and the public.

Our Creative Approach

The MM1 mission represented a historic leap forward, but the communication around it needed to strike a careful balance. It had to be aspirational yet accessible, highly technical yet easy to grasp. The brand required a cohesive visual system and messaging strategy that could speak to government stakeholders, media, engineers, and the public m all at once. Every touchpoint had to reflect innovation, credibility, and national pride

We didn’t just design for a satellite launch. We designed for ambition, national pride, and a future in orbit.

A Future-Ready Brand Identity: We refined and modernized the Paksat logo, giving it clarity, scalability, and a forward-looking presence - without losing its core essence.

Human-Centered Storytelling: Complex technical data was transformed into stories about tele-education, telemedicine, connectivity, and opportunity.

PR Management

We created a bold, multi-platform presence that made MM1 impossible to ignore. This included a dedicated Paksat/SUPARCO microsite to archive mission updates, history, and multimedia, along with more than 60 custom social media assets such as countdowns, animations, infographics, and reels. To inspire younger audiences about space and science, we launched influencer activations, while also producing over 10 blogs, articles, and speeches tailored for officials, media, and the public. The campaign extended offline with high-impact billboards across Islamabad, Lahore, and Karachi, and was brought to life through conference branding and experience design that featured futuristic stage setups, brochures, lanyards, and hall layouts.

Beyond design and digital, We also managed end-to-end PR and reputation strategy for the MM1 launch.

We crafted speeches and official communications used by SUPARCO and the Ministry of IT & Telecom, secured media visibility and coverage in leading national outlets, developed press releases and blogs to extend the campaign’s voice across platforms, and ensured consistent key messaging that positioned Paksat as a symbol of Pakistan’s future-ready innovation.

The Impact

10.8+ million

impressions across platform

300%

website traffic

6.8+ million

reach across Pakistan

This blend of creative storytelling and PR ensured the launch was not just seen, but also believed in and remembered.

The event captured attention at every level - from government ministries to millions of Pakistanis watching from home.

The Voices that Mattered

Why it Mattered Beyond The Launch

Operational milestone: Pakistan’s first multi-mission satellite, now fully functional. 

Connectivity leap: Multi-band (C, Ku, Ka, L) coverage powering broadband, VSAT, DTH TV, and telemedicine. 

Longevity: Designed for 15+ years of service. 

Global recognition: Pakistan climbed 14 spots in the UN’s e-governance index, entering Asia’s high-tier category

For Us, the Paksat MM1 campaign wasn’t just about creating design assets or running ads. It was about shaping how a nation saw its future.

“Our digital tomorrow is already in orbit.”

We turned a launch into a landmark and helped Pakistan tell the world

To capture Jazz’s 25-year journey and signal its future ambition, We proposed something never attempted before in Pakistan - a digitally interactive book that merged nostalgia with innovation. Many believed it couldn’t be done: the scale of research, the depth of storytelling, and the integration of app-based AR technology made it a formidable challenge.

But for Jazz and Us, this was exactly the kind of bold storytelling that would define the future. Turning skepticism into success became part of the story itself.

Repositioning a Legacy Brand for Pakistan’s Digital Future

THAT'S WHERE WE CAME IN.

The Bold Idea: Jazz@25

Over eight months, our team worked closely with Jazz to research, script, and design the Jazz@25 commemorative book - a chronicle of Jazz’s evolution from Mobilink origins in the 1990s to becoming Pakistan’s leading digital enabler.

While the physical book was shared with over 200 top-tier stakeholders, including the Ministry of IT and key policymakers, it came alive through augmented reality. Readers could scan specific pages via a custom-built app to trigger video content and ads, transforming a traditional publication into an immersive digital experience - the first of its kind in Pakistan.

This campaign was amplified through three high-impact corporate events across Islamabad, Lahore, and Karachi. More than just celebrations, these gatherings became platforms for national conversation, where policymakers, innovators, and industry leaders discussed the digital future of Pakistan. Our team managed every detail - from strategic messaging and content design to event branding, stage layouts, media walls, and presentations - ensuring a seamless experience aligned with Jazz’s digital-first identity.

Our Creative Approach

When the Government of Pakistan launched the Digital Pakistan initiative, Jazz saw the opportunity to not just play it’s part but also to lead from the front. As one of the country’s most established telecom providers, it was time to move beyond traditional GSM services and reposition as a fully integrated digital-first brand.

Jazz was at a crossroads. With over two decades of legacy behind them, the brand was ready to take the lead in a rapidly digitizing Pakistan. But this required more than just a change in services. It demanded a complete perception shift. Jazz needed to be seen not just as a telecom operator, but as a digital powerhouse reshaping industries and experiences across the country.

Bringing It To Life

Our goal was to create a narrative that honored Jazz’s legacy while signaling clear, confident steps into the digital future. At the heart of it was Jazz@25. A high-impact anniversary campaign that merged nostalgia with innovation. Our team designed a digitally interactive book chronicling Jazz’s journey, leadership, and evolution. While the physical book was shared with over 200 top-tier stakeholders, including the Ministry of IT and key government officials, it came alive through augmented reality. Readers could scan specific pages using a custom-built app to trigger video content and ads on their phones. Transforming the reading experience into an immersive one.

We supported this storytelling with a series of corporate events in Islamabad, Lahore, and Karachi. Each event was designed to convene decision-makers, innovators, and policymakers from across industries. The panels explored the digital future of Pakistan, turning the campaign into a platform for national conversation, not just brand promotion.

Throughout, We handled strategic messaging, stakeholder engagement, event content, and visual branding. The tone remained consistent, bold, visionary, and rooted in purpose.

The Impact

Through bold creativity and meticulous execution, we helped reposition Jazz as a pioneer in Pakistan’s digital ecosystem.

Positioned Jazz

as a digital pioneer in Pakistan's tech ecosystem

Jazz@25 Interactive Book

Delivered to over 200 top stakeholders

Introduced Augmented Reality

in a corporate publication for the first time

Enageged Key Industry

and government voices on Pakistan's digital future

Cemented Jazz's

role in driving the Digital Pakistan movement

Digital Pakistan Campaign

still referenced and used by Jazz today

Organized 3 High Impact Events

across Islamabad, Lahore & Karachi

The Legacy

For Jazz, Jazz@25 was more than an anniversary — it was a rebranding milestone. For us, it was proof that storytelling, when done boldly, can change not only how a brand is seen, but also how an entire industry imagines its future.

Jazz Digital

Jazz@25 - Digital Pakistan Era

The challenge wasn’t simply to document the EDGE program. It was to tell the story in a way that would move, inform, and inspire action. We needed to capture the voices of adolescent girls and Peer Group Leaders (PGLs), build visual narratives rooted in authenticity, and present the program’s impact in formats accessible across platforms. Beyond EDGE, we also supported the British Council’s broader design and content efforts to strengthen visibility across their initiatives.

THAT'S WHERE WE CAME IN.

The Challenge

Our involvement with the EDGE campaign began with storytelling. We produced five powerful video stories that followed the personal journeys of adolescent girls and Peer Group Leaders. These stories were later adapted into shorter versions for wider digital circulation, ensuring the message reached diverse audiences. We also conducted photography coverage during key workshops, capturing intimate and inspiring moments of learning, leadership, and growth in safe spaces.

Our Creative Approach

Adolescent girls, especially those from underserved communities, often face deeply rooted barriers to education, personal development, and opportunity. The EDGE (English and Digital for Girls' Education) program, led by the British Council, offers a powerful response. Through after-school clubs, peer mentorship, and skill-building, the initiative creates safe, empowering spaces for young girls to thrive.

We partnered with the British Council to amplify the story of EDGE is not just by reporting its outcomes, but by bringing its human impact to life. Our work highlighted the power of education as a force for transformation, not only for the girls themselves but for their communities at large.