MY FORTE

Agency Leadership & Business Growth

Communications, Marketing, & Leadership Authority

For more than two decades, I have worked across communications, marketing and business leadership, both inside large organizations and through agencies serving complex client needs.

That combination shapes how I work today. I understand the intricacies faced by both large and small organizations and teams. My forte is to work through them making use of communication and marketing, execution strategy, and operations.

My work sits at the intersection of strategic communications, marketing, digital engagement, client leadership, business growth and delivery.

I have worked with organizations navigating growth, transformation and change across telecom, fintech, technology, space, FMCG, real estate and the development sector.

My experience spans corporate communications, reputation, brand strategy, integrated marketing, digital communications, executive positioning, stakeholder engagement, campaigns, financial inclusion and organizational transformation.

I help leadership teams create clarity, strengthen brand positioning, engage the right audiences and turn communication and marketing challenges into executable strategies.

Building and leading agencies taught me the commercial side of communications and marketing: winning business, growing client relationships, building multidisciplinary teams, structuring delivery and turning strategic capability into sustainable growth.

I have built an digital & communications agency serving enterprise, government and development-sector clients. Those years taught me that agencies grow when strong strategy, trusted client relationships, capable teams and disciplined execution work together.

I bring that operator's perspective to every assignment I take on.

I bring two perspectives to the table

My Work

My career has taken me across telecom, financial services, technology, space, FMCG, real estate, government and the development sector. The work has ranged from corporate reputation and brand strategy to integrated campaigns, digital communications, stakeholder engagement, executive positioning and organizational transformation.

These are a few projects that best represent how I combine strategic communications, marketing, digital thinking and execution at scale.

Across corporations, agencies, government institutions and development organizations, I have worked on assignments where communication, marketing and digital engagement had to create clarity, influence perception, align stakeholders and support business or institutional objectives.

WHERE COMMUNICATION, MARKETING, DIGITAL, AND EXECUTION CAME TOGETHER TO MOVE ORGANIZATIONS FORWARD

JAZZ

POSITIONING PAKISTAN'S TELECOM LEADER FOR DIGITAL TRANSFORMATION

Scope

Strategic Communications · Client Leadership · Stakeholder Engagement · Executive Communications · Thought Leadership · CSR & Crisis Communications · Digital Content · Brand Storytelling

STAKEHOLDER ENGAGEMENT

PKR 1.2BN

3 CITIES

COVID-19 PORTFOLIO MANAGEMENT & COMMS

JAZZ@25

INTERACTIVE CORPORATE HISTORY & AR EXPERIENCE

CXO ADVISORY

As traditional GSM services matured, Jazz was evolving beyond the role of a conventional telecom operator toward a broader digital-services proposition. The challenge was to help position Jazz as a leader in Pakistan’s emerging digital economy through integrated communications, marketing, stakeholder engagement and digital storytelling.

A central part of the engagement was the #DigitalPakistan initiative across three cities, bringing together leaders from technology, fintech, digital financial services, startups, diversity and inclusion, and other parts of the digital ecosystem.

My Role

I led the Jazz account and multidisciplinary teams across strategic communications, integrated marketing, digital communications, stakeholder engagement, executive positioning and content. I also provided communications and marketing counsel to Jazz CXOs, directors and senior leadership as the organization evolved its positioning in the market.

During COVID-19, my role extended into crisis, CSR and digital communications around Jazz’s PKR 1.2 billion relief commitment, including advisory support for leadership during a period of significant uncertainty.

The account also included Jazz@25, an interactive corporate-history project combining storytelling, digital content and augmented reality to celebrate the organization’s journey while reinforcing its future-facing positioning.

COMMNICATION COUNSEL THROUGH PANDEMIC

THE COCA-COLA COMPANY

BUILDING THE CORPORATE BRAND BEYOND THE PRODUCT

Scope

Corporate Communications · Marketing Strategy · Digital Communications · Reputation Strategy · Executive Communications · Sustainability · Stakeholder Engagement · Content Strategy · Experiential Marketing · Global Content

SUSTAINABLE PLASTIC ROAD

COKE STUDIO x MOFA

PAKISTAN'S FIRST

CULTURAL AWARD & CORPORATE REPUTATION

GLOBAL PODCAST

TCCC's FIRST GLOBAL PODCAST

FIFA TROPHY TOUR

Coca-Cola already had one of the most recognizable consumer brands in Pakistan. The opportunity was to strengthen the corporate brand through strategic communications, marketing, digital engagement, sustainability storytelling and stakeholder relations.

The engagement spanned multiple initiatives, from launching Coca-Cola Pakistan’s corporate digital presence to sustainability communications, executive positioning, cultural storytelling, global content and large-scale brand experiences.

My Role

I led communications and marketing strategy, along with multidisciplinary teams supporting Coca-Cola’s corporate reputation agenda in Pakistan. My role included communications advisory for the CEO, corporate digital strategy, stakeholder engagement, sustainability communications, content development and the execution of major reputation-building initiatives.

The work included launching Coca-Cola Pakistan’s corporate Instagram presence, communications around Pakistan’s first Plastic Road, and a campaign around the recognition of Coke Studio’s contribution to Pakistan’s cultural influence internationally, culminating in an event at the Ministry of Foreign Affairs.

I also led the execution of Coca-Cola’s FIFA World Cup Trophy Tour in Pakistan and helped launch a global Coca-Cola podcast featuring influential people from within the organization for Coca-Cola’s wider international community.

PAKISTAN CHAPTER EVENT AND COMMS

PAKSAT

PAKSAT MM1 SATELLITE LAUNCH - TURNING THE TECHNICAL MILESTONE INTO A NATIONAL NARRATIVE

Strategic Partnerships

10.8M

10+

Impressions

Website Traffic

+300%

Reach

6.8M

PAKSAT-MM1 represented a major milestone in Pakistan’s communication and connectivity infrastructure. The challenge was to translate a highly technical programme into a national narrative that could engage government, industry, media, business stakeholders and the wider public.

The engagement combined strategic communications, brand positioning, digital communications, content, PR, website development and launch marketing to create a coherent public-facing story around the satellite and its significance.

My Role

I led internal and external teams across communications strategy, brand positioning, PR, executive communications, digital marketing, content, website development and launch execution.

Scope

Strategic Communications · Brand Positioning · Integrated Marketing · PR · Executive Communications · Digital Communications · Content · Website · Launch Experience

Mobilink-Warid Merger

Communicating through one of Pakistan’s largest corporate integrations

Change Communication · Executive Communications · Media Relations · Stakeholder Alignment

Launched Pakistan's first mobile financial services

Financial Inclusion · Market Education · Stakeholder Communication · Digital Transformation

Launched the largest challenger in digital financial services

Product Communications · Consumer Trust · Market Education · Digital Adoption

Easypaisa Launch

OTHER CAREER HIGHLIGHTS

Tameer Bank / Telenor Financial Services

Communicating at the intersection of telecom, banking and financial inclusion

Communications · Change Management · Stakeholder Engagement · Transformation

British Council -

Women’s Education

Using communication to support education, skills and opportunity for women and girls

Education · Social Impact · Advocacy · Development Communications

Using communication and advocacy to support education and opportunity for adolescent girls

Advocacy · Social Impact · Development Communications · Community Engagement

IRC TEACH

JazzCash Launch

Additional work across my career includes corporate integrations, financial-services launches, digital transformation, marketing campaigns and communication for social impact.

Jazzcash Launch

THE FOOTBALLER

THE BUILDER

THE LEARNER

THE STOIC

The work explains what I do. Here are the various facets of my personality that have shaped how I think, lead and approach the world around me.

BEYOND WORK

Stoicism taught me to distinguish between what I can influence and what I cannot. It has made me more deliberate in difficult situations, more accountable for my own decisions, and less distracted by circumstances beyond my control.

Photography slows me down. Gives me perspective. It encourages me to observe before interpreting and to notice things that are easy to miss when life moves quickly. That practice of looking carefully has influenced more than my photography. It has influenced how I understand people, places and stories.

Football has been part of my life since 1997, as a player, captain, coach and now a board member at my club. It taught me that talent matters, but positioning, trust, discipline and teamwork usually decide the outcome. Many business problems still make more sense to me when I think of them as football problems.

THE PHOTOGRAPHER

I have always been drawn to building things: businesses, teams, systems, campaigns and ideas. I like turning ambiguity into something workable. I think carefully, make decisions, and then commit to execution. Progress, for me, comes from resilience, accountability and the willingness to keep moving when the path is not obvious.

Curiosity has shaped almost every chapter of my career. I learn from people, industries, technology, mistakes and unfamiliar environments. Knowledge matters to me most when it changes how I think or what I do. I intend to remain a student for the rest of my life.

FAQ

As a communication consultant, I help organizations and leaders cut through the chaos to create clear positioning. This is usually a strategic intervention. My team at the agency helps me execute this strategy across platforms and collaterals.

What is the difference in working with you as a Communication Consultant and your Agency?

How can I hire your services?

To hire my or my agency's services, just fill in the form below and my team will be in touch with you shortly after.

How much do your services cost?

We start with an evaluation of your or your company's brand, positioning and goals and share a custom pricing based on your needs. For agency related price quotes, you may visit orillium(.)com and request a quote based on your scope.

Who can avail your services

I work with founders, leaders, executives and organizations who want to build their perception to match their achievements, especially using digital media as a platform.

What services does your agency provide?

Orillium is an all purpose marketing and communications agency. Visit orillium(.)come to see details of services that we provide from that platform.

Let's

Connect

I am open to conversations around strategic communications, marketing, digital transformation, leadership, advisory and selected consulting opportunities.

Connect with me